Pricing & Monetization
Choose a pricing model that scales with value, run pricing experiments without breaking customer trust, and defend pricing changes to executives.
Six pillars of pricing & monetization.
Pricing strategy & models
Pick the right model — value-based, cost-plus, freemium, or usage — for how your customers actually derive value.
Monetization mechanics
Design subscription tiers, packaging, and add-ons that expand revenue without confusing or frustrating buyers.
Willingness to pay
Quantify what customers will pay with Van Westendorp, conjoint analysis, and behavioral research — not gut feel.
Pricing experiments
Run price tests that protect trust and reveal whether a change lifts revenue or quietly churns users.
Competitive pricing intelligence
Position against competitors on price and value without racing to the bottom.
Pricing communication
Defend price changes to leadership and customers, and present pricing that removes purchase friction.
Learn by pricing, not by guessing.
Learn the concept
Focused lessons on how pricing decisions are actually made inside revenue-driving product teams.
Apply it to a real scenario
Every chapter ends with a pricing project on real SaaS and marketplace cases, not toy numbers.
Build your playbook
Your work stacks into a monetization playbook you can reuse for any future product or pricing review.
Built for people who own the number, not the slide.
You set or influence price and need a defensible framework, not a spreadsheet full of guesses.
You're pricing your product for the first time, or revisiting a model that no longer fits your growth.
You translate pricing strategy into packaging, launches, and customer conversations that convert.
14-day, no-questions-asked guarantee.
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